In order for the focus group to give truthful feedback on the ancillary products, I made high quality prints of the advert and the digipak, enabling the audience to view the products as they would be should this promotional package be put into production. This also allowed me to view the quality of both products, as well as the legibility of the text. I deemed these elements fine, but I shall see if the target audience have any criticisms to either of these points.
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