Merchandise

After completing the final drafts of the promotional package, the feedback from the focus group inspired me to consider the brand identity as something that can be continually developed. Reoccurring motifs such as the band logo and main image from the ancillary products could easily be transferred to merchandise, which is often a part of an artist's revenue.

Looking back to my digipak analyses, Reckless Kelly's website featured a 'store' section, whereby t-shirts, vinyls, mugs, and stickers were all available to purchase with the band logo on them, which forms Reckless Kelly's brand identity.

Considering these options for the artist of my promotional package, I checked their Facebook page to see if they had any existing merchandise. It appears at one point they sold t-shirts, which demonstrates that they would be open to the idea of furthering the brand identity through merchandise.

Because of this, I transferred varying designs taken from the promotional package onto the items below using Photoshop, demonstrating the possibilities of the continuation of the brand identity in forming the band's 'star image'.

I really like the idea of the promotional package becoming more than the music video and ancillary products, demonstrated through the t-shirt and mug designs above. Also, considering that the magazine advert advertises that the album will be released on vinyl, conforming to the fact that the indie sub-culture fuelled the revival of the vinyl. For this reason, I also designed a vinyl sleeve featuring the same layout as the digipak track list, but with fewer songs as the vinyl medium cannot hold as many as a CD or digital alternative. This continues the brand identity across another ancillary product directly aimed at the target audience.

Overall, a strong brand identity through reoccurring motifs and visuals has enabled me to create merchandise and ancillary products that are aimed at the target audience.