"A videotaped performance of a recorded popular song, usually accompanied by dancing and visual images interpreting the lyrics."
Music videos are considered an important part of the artist's aesthetic. On a basic level, music videos play a necessary and pivotal role in an artists promotion, forming a foundation for their 'star image'. Many artists and directors utilise music videos as a means for creativity, extending each micro element to enhance any message which the artist is wanting to portray.
The 1980s boosted the production of music videos, namely through the launch of MTV in 1981, the world's first 24 hour music video channel. The opportunity for nationwide exposure lead to many bands creating music videos which portray their star image.
Varying musical genres have their own codes and conventions in music videos. The most common example is rock music videos, which often focus on performance videos, with footage of live performances to demonstrate the overall atmosphere.
Today, music videos are still especially integral to mainstream media. Large budget productions dominate various charts dedicated to music videos, with each video competing to be more memorable and bigger than the rest.
All three tasks have been undertaken thoroughly, showing very good understanding of the purpose of music videos. Textual analysis evident in Directors study uses media language confidently. It is also very interesting to read.
ReplyDeleteKeep up this very good standard Hayley. Thank you.